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Distributors
& Representatives
For Betatherm to be successful in penetrating strategic key
accounts in our target markets (Aerospace, Biomedical, Communications
and Instrumentation), we need equally focused, energetic and pro-active
channel partners. Some of the key requirements of such an industry
aligned and focused channel partner include:
- Geographical Coverage. We are looking for an organization
that has sufficient personnel in the designated region to comprehensively
cover the markets identified. This includes inside sales as
well as field sales.
- Focused Approach. The channel partner should employ a systematic
method of identifying and targeting key players within the 4
main market sectors via an intelligent filtering process and
refined search parameters so as not to waste valuable time and
effort. The result of which should be the development of a very
strong project list.
- Growth Levels. Betatherm's plan is to continually achieve
year-on-year sales growth and our channel partner should show
a similar thirst for growth and an ability to achieve it.
- Knowledge and Skill Level. The channel partner will need to
have a technically competent Sales Team with a strong ability
to sell this technical product on a consultative basis. The
Sales Team should be commercially aware Engineers who have a
very good application knowledge base and understanding of the
markets mentioned (e.g. continually observing and investigating
market trends and developments). The organization as a whole
should show strong account management skills and have a proven
record of converting projects / quotes and winning business.
- Reporting and Communication. Regular formal reporting on a
monthly, quarterly and annual basis will be required from the
channel partner. These reports will cover topics like performance
reviews vs. agreed targets (Bookings + Billings), project and
quote reviews (conversions, losses + actions required), issues
and threats, competitive activity, market developments, customer
visits and any promotional activities planned. It will be a
2-way communication system.
- Strategic Fit. Our "ideal" channel partner will view Betatherm
as a vital element to their own growth and success. There should
be no conflicts of interest, particularly in terms of the other
products and principals represented by the organization. The
partner should be willing to invest time, resources and effort
into adopting the Betatherm business plan (where applicable).
We are looking for a partner who has the energy, interest, resources,
skill and ability to help us build our business together in
a "win-win" style - a mutually beneficial relationship.
If you are interested in joining our team, please send your company
profile to:
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